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The Power of Your People

 

Developing your people is a key part in your retention toolkit. When you invest in your team, everyone wins. A happy, well-trained employee  makes members feel welcome and cared for. That friendly vibe keeps people coming back. It’s not just about workouts—it’s about connection. Support your team, and they’ll create the kind of culture members love to be part of. 

 

Book in your call with Nick to learn more today

Present & Engaged  

 So much of our lives are consumed by technology that we've lost the art of being present with other humans (and yet this is what members crave). This program teaches your team how to engage members in meaningful conversations that makes them feel welcomed and valued in your gym. All those small interactions add up to creating the kind of culture that members tell their friends about.   

Endless Reasons to Stay

Becoming the best gym in your suburb happens when your culture magnetically draws in new members.   Once you've created your cultural values, it's time to bring them to life across every step of your member experience. This is a team effort and endless reasons to stay is our program that engages your team. Each of your 5 or 6 core values gets applied into each member touchpoint.

Gym Leader

Investing in your own leadership skills can make a massive difference. Gym Leader is a program that helps you get clear on your vision, build a stronger team, and handle challenges with more confidence. The better you lead, the more motivated your team will be, and that energy flows straight to your members. It’s a game-changer for growth, retention, and your own mindset too.

Book a call with Nick to learn more

Four Members (DISC)

Using DISC, gym members fall into four types: D (Dominant)—goal-driven, love challenges; push them with tough targets. I (Influential)—social and fun-loving; keep things upbeat and group-based. S (Steady)—loyal and calm; build trust and provide steady routines. C (Conscientious)—detail-focused; give them structured plans and explain the “why.” Understanding these styles helps trainers motivate each person in a way that truly connects and keeps them coming back.

Gym Sales

This not about pushing memberships, this program is about really understanding what each member needs and showing them how your gym can help. It teaches your team to listen, ask the right questions, and build genuine connections. When people feel heard, they’re way more likely to join and stay. It’s sales, but in a way that builds genuine value, leading to better member retention.

Book a call with Nick to learn more

My Game Plan 

My Game Plan is a program that gets your people fired up about life—not just their fitness. They’ll uncover their values, define purpose, map out where they want to go and start taking real steps to get there. We get your team to all go through this first so they can see the real benefits. After this they're well equipped to share their experiences with your members. 

10,000 lives (and counting)...

 

Hi! I'm Nick Freedman, the founder of Gym Retention. Since 2003, I’ve coached and created learning programs that have improved 10,000+ lives, transformed cultures, developed 100s of leaders, taught powerful sales skills and built high-performing teams. As the world races toward AI, one thing still leads—human experience and expertise. 

 

 
 

Download Endless Reasons to Stay Gym Retention Book (FREE)

 

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