Less members like Dave!

Some emails are frustrating to receive, like the one above from Dave. He joined only 9 weeks ago and wants to cancel his membership. He doesn’t leave a reason why, just asks how he can cancel. Many gym owners realise their attrition rate is higher than they’d like it to be and know something needs to be done to reduce it.

Reducing gym attrition is crucial because it directly impacts business revenue and profit. By reducing attrition, your gym can thrive and grow with a steady, loyal member base.

In another article, I talked about Sal who stayed at your gym for years. If you compare Dave with Sal over a 4 year period, the numbers below put all of this into perspective.

Think about how many hours it takes to attract and onboard each new member. Then multiply that number by 23. That’s how many Daves you need to match 1 Sal (in her first 4 years at the gym).

It’s likely your social feed is full of Facebook advertising experts telling you how far $10,000 ad spend will go to get new leads in the front door and grow your gym. But there is another, vital question to consider once they’re in the front door. 

 What are you doing to engage your members, so they don’t leave like Dave?