A new lead generation tool
May 15, 2025
Mental health is a big issue right now, and as a gym owner, it’s something to be aware of. The World Health Organization says nearly a billion people worldwide are living with mental health challenges like anxiety and depression and those numbers jumped even more after COVID. Your gym can be a powerful support system, not just for physical fitness, but for mental well-being too.
When one of your members brings a friend to the gym, it’s not just about referrals, it actually makes them feel good too. Helping someone they care about feel healthier or more confident gives them a real sense of purpose. It strengthens their bond and boosts their own motivation to show up. Plus, when people work out with someone they know, they’re more likely to stay consistent. So encouraging members to help a friend is a win/win for their mindset, as well as your long-term gym retention and income.
The help a friend idea is a way to bundle 2 event tickets together, possibly at a reduced price, and speak to your members about helping their mates. When your PTs & ambassadors share flyers and social posts to help a mate they know that’s struggling in life, you gain a stream of potential new members, with each event you host. Book your Strategy Session with Nick to learn more.
If you want to take a deeper dive into actionable strategies to increase your member retention, book in your FREE 30 minute strategy call with Nick.
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