Build your Ambassador Team

Brand ambassadors can help you attract and retain members in a powerful, organic way. These enthusiastic members or trainers already love your gym and naturally spread the word. A calendar of educational events is a great way to activate your word-of-mouth champions. They share their experiences on social media, refer friends and embody your gym’s values. Building a small, motivated team of ambassadors boosts visibility, builds trust with potential members, and creates authentic marketing that money can’t buy.

It’s a smart, low-cost strategy that leverages your biggest advocates. Each ambassador will have their own reasons for wanting to join the program, so it’s wise to create a range of motivational benefits. Here's the main motivations of your ambassadors:

1. Love talking about the gym experience

2. Want to help a friend

3. Makes them look good

4. Motivated by a reward they get

5. Love feeling part of something

Some would like reduced fees for bringing in members, others might want free tickets to events. Some may want a free T-shirt. There are many possibilities and your event calendar provides a structure to build your gym ambassador strategy. To find out how we can help activate your brand ambassador program, book in your strategy session below with Nick.