ENDLESS REASONS TO STAY
Attract, Engage & Retain Members
Stronger engagement means better retention and we help you increase both. Your members trust you already with their body. Now imagine being the place they trust with mindset, life and money goals. Giving them life-changing programs alongside fitness, makes your gym more than a workout space—you become indispensable. Add in a magnetic culture, and a purpose-driven team and your members will have endless reasons to stay.
Retaining Members = Bigger Profits.
Acquiring new members is at least 5 times more expensive, than retaining existing ones.
A gym with 385 members, $50/week fees and 60% retention, loses $400,000/yr in attrition.
Retaining 10% more members would add $100,000 profit/year. That's 3.2 people/month. Without a clear retention strategy, your profits walk out the door every time a member leaves.
Use our calculator to discover how much profit you'll gain
Work a four-day week.
Dave and Sal sign up on the same day. Dave is not engaged and quits after 9 weeks. Sal stays for 4 years. At $50/week, Dave will bring in $450. Over 4 years, Sal generates $10,400.
To match Sal, you need 23 x Daves.
Plus you'll need 23x ad spend, 23 x onboarding sessions, 23 x member programs designed and 23 x new relationships built. If you're feeling overwhelmed managing your gym, retaining a loyal base of customers frees up your time.
Retention isn’t about volumes of new leads from socials. It’s about creating endless reasons for members to stay at your gym.
You can fix 67% of the reasons members leave.
US Research uncovered the reasons why members stopped their gym membership. Excluding 'the gym closed', 8 of the 12 reasons can be directly addressed by changing some element of your gym strategy, culture and member experience. This is good news for owners wanting to increase retention.
Download Endless Reasons to Stay Gym Retention Book (FREE)
Zero Spam. We hate it too!
6 Ways We Help You Attract, Engage & Retain Members.
1 - Retention Strategy
Our 30 min Retention Strategy Session kickstarts your member retention journey and it's offered for free.
2 - Build a Magnetic Culture
All gyms have a culture. We help make yours magnetic, so it becomes your unfair competitive advantage.
3 - Member Self Development
Offering mindset, money & life programs to members, makes your gym more than a workout space.
4 - Community Events
Bringing members together to learn, grow and support each other, deepens bonds and strengthens community.
5 - Profit From Your Own App
Our programs are delivered as events and on your own member learning app (which you'll make a profit from).
6 - Member Engagement
Not all attrition is about your gym. Life gets in the way. Life Hacks are tools to re-engage and re-motivate members.
Benefit from 22 Years Experience.
Hi! I'm Nick Freedman, the founder of Gym Retention. Since 2003, I’ve coached and created learning programs that have improved 10,000+ lives, transformed cultures, developed 100s of leaders, taught powerful sales skills and built high-performing teams. Clients include vivobarefoot, Coke, Volvo, Yahoo, McDonalds and Westpac. Today I help gym owners retain more members, by transforming their cultures and member engagement strategies.
Book your FREE Retention Strategy Session